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Hawaiian Attitude

Aloha Brand Trade Mark T (Core Series)

Aloha Brand Trade Mark T (Core Series)

Regular price $24.95 USD
Regular price Sale price $24.95 USD
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Some things are just official. The Trade Mark T draws on the heritage of classic Hawaiian trade labels, blending island botanicals with bold vintage typography into a graphic that feels both timeless and unmistakably local. Hibiscus, pineapple, palm — framed in scroll work and stamped with the Hawaiian Attitude name. A left-chest logo and sleeve badge seal the deal.

Part of the Core Series — one of the original four designs that started it all.

Available in Black and Dark Heather Grey.

Hawaiian Attitude. Est. 808. Trade Mark.


  • 🌺 Bold back graphic featuring vintage-inspired Hawaiian label artwork with hibiscus, pineapple, and palm motifs
  • 👕 Left-chest logo print and sleeve badge for a complete, branded look front to back
  • 🎨 Available in Black and Dark Heather Grey — clean colorways that let the graphic speak for itself
  • Core Series — part of the founding collection of Hawaiian Attitude, built to be a wardrobe staple
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